5.5 In-App Advertisement – User Manual
Platform: Yelowsoft
Module: Marketing Tool
Purpose: Display banners to boost promotions, engagement, and revenue opportunities
🖼️ What It Does
Admins can create banner ads that appear:
- On the dashboard of the Customer App
- On the dashboard of the Driver App
These banners can highlight current offers, programs, or third-party promotions.
🔧 How to Use It
From the Yelowsoft Admin Panel, the admin can:
- Upload banner images
- Define the display location (Customer or Driver app)
- Add redirection links (e.g., promo page or offer details)
📱 Use Cases
✅ For Customers
- Promote active promo codes, referral rewards, or limited-time discounts
- Inform users about seasonal offers or cashback campaigns
- Highlight new features or service areas
✅ For Drivers
- Promote ongoing incentive programs, rewards, or referral bonuses
- Encourage driver availability during peak hours
- Share important updates or training opportunities
💼 Revenue Opportunity
- Third-party brands can place ads inside your application to reach active users
- Taxi companies can charge for ad placements, generating revenue
- High user base increases the platform’s value as a digital advertising space
🧲 Key Benefits
- Increase visibility of your own marketing campaigns
- Promote partner brands and earn revenue
- Enhance driver and customer engagement
- Keep users updated with real-time offers and news