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5.2 Reward Program Feature

Platform: Yelowsoft
Module: Marketing Tool
Purpose: Increase customer retention and trip frequency through a structured rewards system.

🎯 Overview​

The Reward Program is a key marketing strategy offered by Yelowsoft that enables taxi and dispatch companies to incentivize and retain customers. It allows users to earn reward points through specific actions like signing up and completing trips. These points can later be redeemed for cashback, which can be used for future rides—encouraging repeat usage and higher engagement.

🔧 How to Access​

The Reward Program can be accessed via the Admin Panel > Marketing Tools > Reward Program section.

🛠️ Program Types​

Admins can configure the Reward Program in two main ways:

1. Signup Rewards​

  • Objective: Reward customers instantly upon registering.
  • Configuration:
  • Define a fixed number of points to be credited to a customer’s reward wallet upon successful signup.
  • Example: New users get 50 points on registration.

2. Ride-Based Rewards​

Customers earn reward points when they complete rides. Two calculation methods are available:

  • Fixed Points per Ride
  • Every completed trip earns a set number of points regardless of the fare amount.
  • Example: Earn 50 points per ride, whether the trip costs $100 or $250.
  • Points Based on Spend Amount
  • Reward points are calculated based on the trip fare.
  • Example:
  • $100 trip = 25 points
  • $200 trip = 50 points

💸 Redeeming Points​

Once users collect sufficient points, they can convert them into wallet cash to use for future trips.

Admin Configuration Options:​

  • Point-to-Cash Conversion Rate:
  • Define monetary value for points.
  • Example: 100 points = $10.
  • Minimum Redeemable Points:
  • Set a threshold before users can redeem points.
  • Example: Users must have at least 350 points before redeeming.
  • Redemption Type Options:
  • Manual Redemption: Customer manually requests to redeem points.
  • Auto-Redemption: System automatically transfers eligible points into wallet cash once the threshold is met.

Auto-redeem ensures users don't lose points if the program ends before manual redemption, maintaining satisfaction and program effectiveness.

📈 Business Impact​

The Reward Program promotes higher engagement by:

  • Encouraging more frequent ride bookings.
  • Providing users with a sense of earning and value.
  • Offering a cashback incentive to increase trip retention.

This feature helps build long-term loyalty by rewarding customers for their consistent use of the platform, ultimately leading to increased revenue for the business.

✅ Summary​

FeatureFunction
Signup RewardsFixed points credited at registration
Ride-Based RewardsPoints based on ride amount or fixed points per ride
Redemption OptionsManual or automatic, based on admin configuration
Conversion RateAdmin-defined point-to-cash ratio
Minimum Redeem LimitRedemption is allowed only after the minimum threshold is reached
Usage of CashbackRedeemed cash is credited to the user's wallet for future trip payments